If you don’t want to create multiple accounts or aliases for specific tasks, just add a plus sign (+) and any word before the @ sign in your current address.

Messages will still reach you, and you’ll have an infinite amount of emails for different purposes.


If your G Suite email address is, you can:

  • Sign up for newsletters with
  • Let prospective clients or customers contact
  • Allow team members to surface urgent issues in your Inbox by contacting

You can even combine these addresses with filters to automatically label and sort your messages.

For instance, filters can automatically archive and apply the News label to all incoming newsletters sent to When you're ready to read them, click News in your list of labels to find them.


Use your task-specific email addresses

Just add a plus sign (+) and any word before the @ sign in your address.

Ex:—> or

Automatically label and sort incoming messages using one of these addresses
  1. In the Gmail search box, click the Down arrow arrow_drop_down.
  2. Under To, enter your task-specific email address, such as
  3. Click Create filter with this search.
  4. Choose what you want Gmail to do to these messages, such as archive, apply labels, and marking as important.
  5. Click Create filter.